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Marketing a Coaching Business

In the past few decades, coaching businesses haves become lucrative ventures. Many people have invested in this type of venture in a bid to make a profit, as well as impart knowledge and skills. As the number of coaching ventures increases so does the competition. The increased competition has prompted new and old entrepreneurs to adopt marketing. The new entrants have to market the business as they attempt to scale their business. On the other hand, the early entrants are forced into marketing in a bid to defend their existing share. This article seeks to provide strategies for marketing a coaching business.

Determine the target Audience

Prior to implementing your marketing strategies, it is imperative that you determine your target audience. The choice of the audience often determines the type of marketing message as well as the strategy that the business owner would use. Therefore, the entrepreneur has to choose a specific target group/niche, which the marketing message would focus on. For instance, if the coaching business focuses on a specific sport, always choose an audience that is interested in that particular sport. Keep in mind that the choice of the audience would determine the success or failure the business.



After choosing an appropriate target audience, the next step in marketing is to differentiate the coaching service to suit needs of the target market. Differentiation would also ensure that the business could distinguish its services from that of the competitors in the market. According to scholars, service differentiation can be achieved through price discrimination, packaging, and niche differentiation. Hence, an entrepreneur in the coaching business could lower the prices below the competitors, choose to provide the service to a specific niche only or package the service in a unique manner that is not common in the market. Proper differentiation of coaching services would ensure that the business creates a recognizable brand and customer loyalty.


Besides differentiating, marketing a coaching business requires proper advertising. Today the market offers a variety of advertisement strategies. However, with the incursion of information and communication
technology (ICT), online advertisement has become the cheapest and most common advertisement tool. A business owner can utilize the services of online advertising companies, such as Facebook, Google, Twitter, and LinkedIn to improve consumer awareness as well as drive sales. Other advertisement strategies may include the use of traditional media like the TV, billboards, and radio. Proper utilization of these tools would improve the image of the company, attract consumers, and improve sales.

Strategic Partnerships

Another method of marketing a coaching business is forming a strategic partnership. Strategic partnerships can occur between a business and another business (B2B), or a business and an individual. For instance, a coaching business can form a partnership with a reputable company or individual to enhance their image in the market or create customer awareness. Even though strategic partnerships may be profitable, it is imperative to ensure that the partnership is not between competing organizations. A good strategic partnership should be between entities that supplement or complement each other.


The emergence of the coaching business as a viable revenue generating venture has created a lot of competition in the market. This has prompted businesses to look for viable marketing strategies that would ensure scaling or defend their existing share. Some common marketing strategies include differentiation, advertisement, and strategic partnerships. Proper utilization of these marketing approaches would improve the image of the coaching business, create customer loyalty, and increase sales.

Spanish Immersion Schools – Look Abroad to Spanish Immersion Schools

If you are interested in learning Spanish, and money is no object, then the fastest and most effective way to do this is probably through Spanish immersion. There are a wide variety of programs available to people who are interested in trying this option out. They are available in many Spanish speaking countries as well as some non-Spanish speaking countries, such as the United States.

The reason that it is so effective to learn Spanish through a Spanish immersion program is that you are only allowed to speak Spanish in these programs. All of the classes are conducted in Spanish, and you are requested to only speak in the language throughout the entire program. If you are taking a course in a Spanish speaking country you are usually also placed for at least part of the program with a Spanish speaking family. This way you get to hear the language being spoken as it is normally spoken in everyday life, rather than just how it is spoken in the classroom.

Spanish immersion schools

If you are a recent college graduate, you probably already know that you are entering into one of the most challenging job markets in decades. Unfortunately, this fact is especially true for those who have liberal arts degrees. While some companies are currently hiring, they are only looking for people with immediately useful skills, like engineers and accountants.

Fortunately, with a worldwide vision you will see you are not as limited as you may think. Why not take advantage of this fact? If you learn Spanish abroad, you will be provided with a unique chance to see the world while you expand your skill set. Costa Rica, Chile, Peru, Ecuador, and Argentina all have excellent language schools.

While most graduates will not consider studying abroad after college, it actually is the perfect time. There are many benefits of doing so that you may have never thought about. For example, you could consider teaching English during your trip. By doing so, you will have income coming in to support your travel budget.

Spanish immersion schools not only teach you the local language, it will also give you valuable insight into how Spanish differs from English. This understanding will prove to be extremely helpful if you decide to teach English later on.

Once you have learned Spanish, you can easily get certified to teach at English institutes around South America, which are easy to locate in big cities like Lima and Santiago. Plus, once you have become familiar with these certification institutions, you never know, they may hire you to come onboard with their regular staff. After all, being a native English speaker is a huge advantage. You may as well leverage this fact when you learn Spanish abroad.

By combining work with travel, your experience is fulfilling and practical. Instead of being stuck in America struggling to look for work, you can enjoy a vacation while you are earning money. For example, if you travel around Latin America, you would just need to stop for a few months in various places to teach English.

Finding teaching work is easier than you might think. Place a classified ad or apply at a language institute. It is also simple to place classified ads online before you reach a certain destination. You could line up clients a few weeks before your arrival. You can even teach English in Brazil. Portuguese is close enough to Spanish that you would be able to understand it once you have completed your studies.

By traveling around South America and teaching abroad, you are taking the current job market in the US and turning it into your advantage. Not only will you gain valuable knowledge in Spanish, you will have the experience of a lifetime having the free time to explore South America. Plus, having these experiences under your belt will potentially make you a more valuable asset to a company when you are ready to reenter the North American job market.