Social media can be your most valuable asset in present society when it comes to growing your business. Private tutoring is no different. With a readily accessible market for all subject at your fingertips, it makes perfect sense to try and exploit it. Here we will discuss some of the key ways in which you can use social media platforms to grow your tutoring business and provide yourself with a long term, sustainable career.
Set up Your Pages and Get Posting
You will gain no followers by sitting idle. Take the initiative to establish a creative logo, design and name for your Facebook and YouTube pages. This can be your first step in helping to expand your tutoring business. By posting helpful information and combining with videos, you can quickly develop into a good learning resource for many followers who you can then convert into paid customers.
Email Marketing Campaign
Encourage your followers to supply their email addresses and contact information. You can then use this as a supplementary method to promote any of your material or upcoming discounts and special events. You may wish to hire the services of a professional agency to conduct your email marketing campaign.
Personalize Your Communications
Make your followers feel like valued team or family members by responding to their questions both quickly and personally. In the long run, this will be of great assistance as it helps to establish brand loyalty.
Online Classes and Courses
Now that you have built your steady following, it is time to convert them into paying customers. There are a number of ways in which you can achieve this. It could be through branding and selling of your own textbooks or materials, but, most commonly, it will be through signing up for your own courses or personalized online lessons. These can follow the model of Cousera where students follow a specific learning course for a duration of time or Buddyschool where the student signs up for 1-1 or group video classes.
Whichever method you choose, you have to ensure to provide continued value to your students in order to retain them. Also, this should not be a reason for you to stop your original activities of posting free materials and information on your social media pages. It is simply the next step for students in this multi-level process.
Don’t forget that once you get to the level of running your own site and classes, a social media manager and integrated booking system will work wonders for your business and free your time to focus on expanding your business. Testimonials form a key part of this continued growth. Encourage your students to leave positive feedback which you can then use to encourage future students.
Social media presents a golden opportunity for you to grow and maintain your tutoring business. With the right combination of teaching skill, marketing strategy and hard work, you can quickly develop a multi-level, self-sustaining income for your future.