Best Ways to Effectively Monetize Your Blog or Site

tree-200795_960_720

There are many factors to consider when starting your new blog or website. Your mind may be filled with ideas and your to-do list is growing by the hour. One thing though will usually take precedence and should be considered with care, even before setting out on your writing journey. How to make money from your blog. We understand, this may not be a key motivation for everyone, but it is a goal for many. Here then are a few ideas on how you can monetize your site well.

 

Placed Advertising

This involves placing small advertisements or banner ads at specified locations within you site. Probably the biggest player in this market is AdSense. They will pay you a small amount per each click on the placed ads. Depending upon the traffic to your site, this can amount to quite a lot and you can also combine well with Google Analytics to review your sites traffic and gain useful insight. This is a good starting point for first timers. There are many amazing success stories with users of AdSense.

Affiliate Programs

Affiliate programs are offered by most of the major corporations. Depending on the nature of your site, your options are wide and varied. One of the most popular affiliate programs, which can suit a variety of sites is the Amazon Affiliate Program. Often these programs are based on a commission which you earn from a purchase made by clicking on the placed advertisement within your site. These can pay much better than basic placed advertising options, providing you have decent traffic and can convert this into sales.

Paid Reviews

office-620817_960_720

You could opt for this path and get companies to pay you for reviews of their products. Such offers can be found through popular services such as Pay per Post or Sponsored Reviews. Terms and conditions of each offer will vary depending on the client company and products involved, but it can certainly be an enjoyable way of monetizing your blog, especially if you have specialized knowledge of passion for a certain area.

 

Write an E-Book

In today’s increasingly digital world, you need not be a budding Shakesphere to get your work in print. The same can be said of the digital format. Anybody can write an e-book and self-publish it on their own blog. Your writing skill will ultimately be judged by the success of your site and visitor feedback, but, it can be a very rewarding option. You can also cross promote some of your own products through your book to increase revenue. The price of the book is also up to you of course.

 

Wrap Up

These are just a few of the many options available to you when choosing how to monetize your blog. You should be careful not to chase maximum profit, but to pursue an option which is realistic and provide value to both yourself and your audience. This will help in creating a long term trust.

Using Social Media to Grow Your Private Tutoring Business

classroom-2093743_960_720

Social media can be your most valuable asset in present society when it comes to growing your business. Private tutoring is no different. With a readily accessible market for all subject at your fingertips, it makes perfect sense to try and exploit it. Here we will discuss some of the key ways in which you can use social media platforms to grow your tutoring business and provide yourself with a long term, sustainable career.

Set up Your Pages and Get Posting

You will gain no followers by sitting idle. Take the initiative to establish a creative logo, design and name for your Facebook and YouTube pages. This can be your first step in helping to expand your tutoring business. By posting helpful information and combining with videos, you can quickly develop into a good learning resource for many followers who you can then convert into paid customers.

Email Marketing Campaign

mobile-phone-1917737_960_720

Encourage your followers to supply their email addresses and contact information. You can then use this as a supplementary method to promote any of your material or upcoming discounts and special events. You may wish to hire the services of a professional agency to conduct your email marketing campaign.

Personalize Your Communications

Make your followers feel like valued team or family members by responding to their questions both quickly and personally. In the long run, this will be of great assistance as it helps to establish brand loyalty.

Online Classes and Courses

library-979896_960_720

Now that you have built your steady following, it is time to convert them into paying customers. There are a number of ways in which you can achieve this. It could be through branding and selling of your own textbooks or materials, but, most commonly, it will be through signing up for your own courses or personalized online lessons. These can follow the model of Cousera where students follow a specific learning course for a duration of time or Buddyschool where the student signs up for 1-1 or group video classes.

Whichever method you choose, you have to ensure to provide continued value to your students in order to retain them. Also, this should not be a reason for you to stop your original activities of posting free materials and information on your social media pages. It is simply the next step for students in this multi-level process.

Testimonials

Don’t forget that once you get to the level of running your own site and classes, a social media manager and integrated booking system will work wonders for your business and free your time to focus on expanding your business. Testimonials form a key part of this continued growth. Encourage your students to leave positive feedback which you can then use to encourage future students.

Conclusion

Social media presents a golden opportunity for you to grow and maintain your tutoring business. With the right combination of teaching skill, marketing strategy and hard work, you can quickly develop a multi-level, self-sustaining income for your future.

Marketing a Coaching Business

In the past few decades, coaching businesses haves become lucrative ventures. Many people have invested in this type of venture in a bid to make a profit, as well as impart knowledge and skills. As the number of coaching ventures increases so does the competition. The increased competition has prompted new and old entrepreneurs to adopt marketing. The new entrants have to market the business as they attempt to scale their business. On the other hand, the early entrants are forced into marketing in a bid to defend their existing share. This article seeks to provide strategies for marketing a coaching business.

Determine the target Audience

Prior to implementing your marketing strategies, it is imperative that you determine your target audience. The choice of the audience often determines the type of marketing message as well as the strategy that the business owner would use. Therefore, the entrepreneur has to choose a specific target group/niche, which the marketing message would focus on. For instance, if the coaching business focuses on a specific sport, always choose an audience that is interested in that particular sport. Keep in mind that the choice of the audience would determine the success or failure the business.

BarChart

Differentiate

After choosing an appropriate target audience, the next step in marketing is to differentiate the coaching service to suit needs of the target market. Differentiation would also ensure that the business could distinguish its services from that of the competitors in the market. According to scholars, service differentiation can be achieved through price discrimination, packaging, and niche differentiation. Hence, an entrepreneur in the coaching business could lower the prices below the competitors, choose to provide the service to a specific niche only or package the service in a unique manner that is not common in the market. Proper differentiation of coaching services would ensure that the business creates a recognizable brand and customer loyalty.

Advertise

Besides differentiating, marketing a coaching business requires proper advertising. Today the market offers a variety of advertisement strategies. However, with the incursion of information and communication
technology (ICT), online advertisement has become the cheapest and most common advertisement tool. A business owner can utilize the services of online advertising companies, such as Facebook, Google, Twitter, and LinkedIn to improve consumer awareness as well as drive sales. Other advertisement strategies may include the use of traditional media like the TV, billboards, and radio. Proper utilization of these tools would improve the image of the company, attract consumers, and improve sales.

Strategic Partnerships

Another method of marketing a coaching business is forming a strategic partnership. Strategic partnerships can occur between a business and another business (B2B), or a business and an individual. For instance, a coaching business can form a partnership with a reputable company or individual to enhance their image in the market or create customer awareness. Even though strategic partnerships may be profitable, it is imperative to ensure that the partnership is not between competing organizations. A good strategic partnership should be between entities that supplement or complement each other.

Conclusion

The emergence of the coaching business as a viable revenue generating venture has created a lot of competition in the market. This has prompted businesses to look for viable marketing strategies that would ensure scaling or defend their existing share. Some common marketing strategies include differentiation, advertisement, and strategic partnerships. Proper utilization of these marketing approaches would improve the image of the coaching business, create customer loyalty, and increase sales.